Media releases


The business of ambition
August 2008


The business of ambition...a new online company in Australia looks back on 20 years helping others take their first step in starting their new business.

Speaking at the launch of Incorporating Ambitions a company providing company incorporations online, Judi White, Director said, "This can be one of the most exciting times in anyone's life, when ambition becomes reality. and with the right information and guidance, it can be a successful decision".

Judi has a unique view of what makes a business successful. "For the past 20 years, we've witnessed the dot com era where the rush of new businesses was quite extraordinary, then came the 'economic corrections' when everyone was more cautious. and now we are seeing another upswing in the number of startups.
The one thing we have noticed, is that those who sought out the advice of professionals at the start, built businesses that survived and thrived."

Supporting this view is Damian Gleeson, founding partner of Envisionav a business that provides innovative audio visual solutions to organisations of all sizes. Damian became a client of the firm during the dot com era and says "The one piece of advice I would give to a new business is to use professional advisers, don't do it yourself. While people might think they will save money, the risks are higher and more costly in the long term than any potential savings" said Gleeson. "The help we got from Judi and her team was worth its weight in gold. We didn't know anything about compliance or our reporting obligations, all we knew we needed some type of legal structure. We had really tight deadlines so after speaking to our accountant we just told Judi's team what we needed. Then when they handed us a folder with everything organised, we felt complete as a business" he added.

It's clear that Incorporating Ambitions has already earned its positioning line 'your best friends in business'.

Visit our website www.incorporatingambitions.com.au to see our range of services which include:

  • company incorporations
  • registering business names
  • acquiring domain names

For more information, please contact Deanna Lane, Media Consultant on 0416 295 898

Click here to view the full media release in pdf